Stay.Wild. is a call to live a wildly free, dangerous, and purposeful life that is anchored in deep connections, rootedness, and spiritual depth. The task was to create a new identity and assets for seasonal campaigns as well as some physical artifacts, including a record and book.
The directive was to create a brand that embraces the duality of the individual words STAY and WILD as singular ideas and together as one holistic concept. It should feel bold, captivating, and disruptive while having space to feel human, open, and simple. It should create a visual tension.
The following is the result. It’s anchored in a handwritten tone, a first-person account of life from the edges of the wild. It created a personal and emotive tone when paired with imagery and supporting typography.
Creative Director: Ben Harms
Photographer: Ben Harms
Designer: Evan Huwa
Book design for Stay.Wild. An Invitation to Pursue God in a Fully Disrupted World by Tim Bohlke.
“What can life look like? What kind of impact can we have if we dare to Stay Wild?”
Creative Director: Ben Harms
Photographer: Ben Harms
Designer: Evan Huwa
Record sleeve and label design for the supporting album.
Creative Director: Ben Harms
Photographer: Ben Harms
Designer: Evan Huwa
The imagery is rough, raw, and honest. It’s a simple take on how people live in the real world. It’s emotive and thought-provoking. The tone of the imagery is caught in the tension of the overlaid pattern. It causes a moment of hesitation and a bit of uncertainty. It’s the balance of getting lost in the moment and, at the same time, knowing exactly who you are. These images are used throughout various campaign materials.
Creative Director: Ben Harms
Photographer: Ben Harms
Designer: Evan Huwa
