Below, you will find a collection of various campaigns that ran during my tenure at Twilio.
When COVID hit, Twilio launched a campaign called “Build the new normal,” which transitioned to “It’s time to build.” COVID made it abundantly clear that building for communication when the world shut down was paramount. This campaign focused mainly on helping businesses discover a better way to communicate. Additionally, the messaging was structured around our SIGNAL Conference narrative and pushed product-specific messaging.
Creative Director: Evan Huwa
Sr. Designer: Markandeya Sendan
Producer: Jennie Janzen
Copywriter: Casey Stegman
Illustrator: Spencer Gabor
Photographer: Aaron Olson
The campaign also included illustration as a method for storytelling. Utilizing illustration was an essential aspect of this campaign due to COVID complications. With cases surging, there were no longer opportunities for planning photoshoots with our customers. The team adapted.
Building meaningful moments as the hook can be broadly applied to multiple solutions and use cases. It reads quickly and has a warm, vibrant feel. It speaks to the need for organizations to move beyond transactional, single-sided moments to moments that deliver emotive value. Moments that help people feel heard and understood.
When organizations can build relationships with the people they serve, it fosters loyalty and engagement that pays dividends for many years to come.
The campaign showed up in print and digital and helped highlight how our customers engaged their customers.
Creative Director: Evan Huwa
Sr. Designer: Markandeya Sendan
Producer: Jennie Janzen
Copywriter: Casey Stegman
Illustrator: Spencer Gabor
Photographer: Aaron Olson
The Brand and Campaigns teams were tasked with launching a campaign in short order. The campaign initiative was gifted $5MM for an awareness push around Twilio being ranked #1 in the Customer Data Platform space by IDC. The campaign launched in Q4 ‘21 and is still running with results pending.
The campaign appeared in The Economist, New York Times, Wall Street Journal, NPR, Vox, and additional media channels across print, radio, podcast, display, and video channels.
Impressions: 218.4M
Creative Director: Evan Huwa
Sr. Designer: Markandeya Sendan
Producer: Jennie Janzen
Copywriter: Casey Stegman
Illustrator: Spencer Gabor
